Are you tracking the right metrics?

Are you tracking the right metrics?

Today, we will be talking about Google Analytics metrics that seem important but are not the right numbers you should be tracking. For this lesson, we will be using the Google demo shop analytics anyone can have access. Let’s delve into those metrics you shouldn’t be...
Piecemeal or Holistic?

Piecemeal or Holistic?

Hey guys! Today, I want to share a story with you as well as a question. Is your digital marketing team or agency giving you a piecemeal solution or holistic solution? Last Friday, I was driving to the office, and suddenly I had a flat tire. First time in 27 years...
What are Search Ads?

What are Search Ads?

So you are ready to advertise on Google? You’ve come to the right place. We know it can seem complicated at first, that’s why we are here to help. Before we jump in, let’s go over what search ads are. Imagine you are a florist, at any given moment someone somewhere is...