Cementing our ‘Virtual First’ Approach

COVID-19, aka Corona Virus, compelled all the traditional corporations (including tech behemoths such as Google, Facebook, Apple Dropbox &, etc.) into rethinking how work gets done and overnight digital transformations. Overnight they switched from inflexibility...
Are you tracking the right metrics?

Are you tracking the right metrics?

Today, we will be talking about Google Analytics metrics that seem important but are not the right numbers you should be tracking. For this lesson, we will be using the Google demo shop analytics anyone can have access. Let’s delve into those metrics you shouldn’t be...
What are Search Ads?

What are Search Ads?

So you are ready to advertise on Google? You’ve come to the right place. We know it can seem complicated at first, that’s why we are here to help. Before we jump in, let’s go over what search ads are. Imagine you are a florist, at any given moment someone somewhere is...